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12 - Business Studies : Marketing Case Study: Boolean search strings + domain searching on the www

12 Business Studies 2017-2018

Copy and paste these keyword strings into your search engine or database so you use them for your searches

You need to start practising Boolean searching now because you will be expected to be able to do it when you arrive at university or TAFE.

and

(… or …)

“…  …”

…*

 

“athletic footwear” marketing

“sports shoe” marketing

(“athletic footwear” or “sports shoe”) marketing

joggers (“marketing strategy” or “marketing campaign” or advertising or “marketing objective”)

 

You need to use the jargon from the industry as your keywords. I found the term athletic footwear in the IBIS report.

“athletic footwear” marketing site:.au

“athletic footwear” " marketing objective site:.au

adidas “marketing objective” site:.au

nike “marketing objective” site:.au

"athletic footwear" competition marketing Australia

 

What is the value of searching in the .au domain?

 

 

What is the difference between searching in the .au domain and using the keyword australia as part of your search string?

“athletic footwear” marketing site:.edu.au

 

What is the value of searching in the .edu.au domain?

“athletic footwear” site:.gov.au

What is the value of searching in the .gov.au domain?

“athletic footwear” marketing

What is the value of searching in a database such as ProQuest Central?