Valued at $79 billion dollars, Coca-Cola sells over two million beverages daily. As this program examines, quality and authenticity are only two of the brand attributes that make Coca-Cola a global success.
Marketing. Product management. Trademarks
Marketing is a key topic in a range of business, leisure and tourism courses. This fascinating program provides a clear introduction to the subject, giving students a sound understanding of the key concepts and techniques used within marketing. The programme clearly defines marketing and explains its role within business; it also explains how the marketing function interrelates with the other functions of business such as finance, production and human resources.
Advertising and marketing creates a perceived need for goods and services. In this program, ad agency experts share their insight into how compelling messages are crafted. Companies in this episode: Coca-Cola, Twinings. Marketing. Product management. Trademarks.
Every business needs customers. And to get customers to buy your product or service, you have to know what they want. That is where market research comes in. Market researchers try to gather information about consumers’ perceptions and attitudes on a whole variety of subjects, from particular products and brands, to government policy and even their hopes for the future. This short film explains how market research works. Beginning with the customer, and what they want, it involves the researcher going out and collecting feedback from people in the "real world". It's the consumers' attitudes and perceptions that count. Without customers' viewpoints, you don't have a business!